Founded by Adele and Edoardo Fendi in Rome in 1925, over the years Fendi has emerged as a Maison renowned for its craftsmanship and innovation deeply linked to its Roman roots. Today, more than 90 years later, Fendi is synonymous with tradition, experimentation and daring creativity.

Savoir-faire and limitless creativity combined with the research for high-quality materials and details are the secret behind the Fendi Icons, the Baguette and Peekaboo bags. Created by Silvia Venturini Fendi respectively in 1997 and 2008, these creations have not only passed the test of time but have become a symbol of the Maison itself.